Glossary of Printing Terms
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RFM (Recency/Frequency/Monetary)
A formula used with most databases that provides the mailer with information on the recency and frequency of purchases and the dollar amount spent by the people on that mailing list.
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Offset Printing CTP
Paper Characteristics
Direct Imaging Processes
Foil Stamping
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RFM (Recency/Frequency/Monetary) - Glossary - PrintingTips.com
