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Animated GIF

An animated GIF is a series of single GIF images stored in a single GIF file that when displayed, simulate motion. It can achieve motion much the same as a film or video, with each single frame of the animated GIF being slightly different than the one that precedes it, which achieves the illusion of movement. Several unrelated images may also be used that give the illusion of a flashing logo or movement within a banner ad. Animated GIFs are one of the most popular animation formats because the file sizes are smaller than that of other animation formats. It is also supported by nearly all Web browsers.

The frames below, show how movement can be used in a company
logo by adding one element at a time to each of the frames.

Click here to see how these frames look as an animated GIF.

Click here to view samples of other animated GIFs.


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