Continuous Multiple Part
The multiple part continuous mailers can be anywhere
from a two part to an eight part form. The number of parts will vary depending
on what type of mailer it is, how many inserts it will have, and what type of
reply envelope is used. Shown below are some mailers with different part to
Two Part Peel Apart Mailer
The most simple type of mailer is the two part peel
apart mailer. Part one is the part that has the delivery address printed
on it, along with other postal information. As shown on this sample,
a blockout is printed in the area that the information will imprinted
to the next part of the mailer. The blockout will prevent anyone from
being able to read the content of the mailer. An alternative to using
the blockout is to use an uninked fabric ribbon in the printer and
using a self
contained carbonless spot coating in the delivery address
area. The uninked ribbon will not show up on part one but will transfer
the image to part two. When the uninked ribbon imprints in the delivery
address area, it activates the self contained coating so that an image
appears. Also, a blockout is often printed on the back of part 1 and
2 to protect the content of the mailer so that it is not viewed until
the recipient opens the mailer.
An insert mailer consists of the face and back of
the outgoing envelope and the parts that are inserted in between.
The inserts are not glued to the inside of the mailer so they are
easy to extract. The insert can consist of a single part or it may
be several parts along with a reply envelope. The number of inserts
(including the reply envelope parts) should be kept to a minimum of
four, which would make a six part mailer. If light weight papers are
used, you can go up to an eight part mailer. Be sure to run test samples
through your printer and any other processing equipment that the mailer
will be going through before ordering. Test for runnability
and image quality.
The inserts are attached to the mailer in the stubs. When the stubs
are removed to open the mailer, the inserts get detached and are then
free to be extracted. On tab
opening mailers the insert does not get detached when the
mailer is opened. Once the inserts are exposed they are extracted
by pulling on them and detaching them from the perforation.
Note: Inserts can
have integrated or affixed products incorporated with them.
When considering the use of these products, be sure to check
the capabilities of the imprinting and processing equipment.
Insert Mailer with Fly Sheet
A fly sheet may be added to the peel apart or insert
mailer. It is used for two purposes. One is to provide a file copy
for the sender. The other is to provide image transfer to the front
of the outgoing envelope and internal inserts and to eliminate having
to use a blockout or a self contained carbonless spot coating on the
front of the outgoing envelope.
The image on the fly sheet is usually the same as
the insert. Copy alignment is critical between the fly sheet and the
Insert Mailer with Reply Envelope
The mailer can have a reply envelope included in its
construction. The envelope can be made up of two parts or it can be
constructed from one or both part of the outgoing mailer envelope.
The envelope shown here is constructed from two insert parts. See
Envelope Construction for information on other reply envelope
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