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Promotional Mailers | Self
Mailers | Continuous Multiple Part Mailers
The paper used for mailers will vary for each
different type of mailer. One requirement that is consistent with all types
of mailers is that the finished mailing piece must meet the minimum thickness
requirement set up by the United States Postal Service. The minimum thickness
is 0.007 inches. Shown below are some of the common types of paper used for
the different types of mailers.
Promotional Mailers
Promotional mailers are manufactured on many different types
of paper. Determining the best paper to use will depend on the purpose of the
mailer, the quality desired, the project budget, finishing processes and mailing
requirements. Listed below are some of the common types of paper used for promotional
mailers.
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Type
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Common Weights
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Options
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Bond
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20 lb., 24 lb.
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Available in white and colors.
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Offset
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50 lb., 60 lb., 70 lb.
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Uncoated and coated with a gloss, dull or matte finish.
Uncoated available in white, ivory and cream. Coated available in white.
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Opaque Offset
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60 lb., 70 lb., 80 lb.
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Available in white.
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Bristols
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57 lb., 67 lb., 80 lb.
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Available in white and colors.
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Text
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60 lb., 70 lb., 80 lb.
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Available in white and colors. Text is also available
with textured finishes such as laid and linen.
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Cover
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65 lb., 80 lb.
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Uncoated and coated with a gloss, dull or matte finish.
Uncoated available in white and colors and textured finishes. Coated
available in white.
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There are many papers available for your promotional
mailers. If you have a special paper
request, consult with your supplier for availability.
For more details to help you select the right
paper for your project, see Materials
- Paper.
Self Mailers
Some self mailers are limited to the type of paper that can
be used due the limitations of the imprinting equipment and the folding and
sealing equipment. The laser cut sheet mailers must use laser compatible paper.
Be sure to check the limitations of the processing equipment. Listed below are
the common types of paper used on self mailers.
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Type
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Common Weights
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Options
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Bond
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20 lb., 24 lb.
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Available in white and colors.
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Laser Bond
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20 lb., 24 lb.
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Available in white.
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MICR/OCR
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24 lb., 28 lb.
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Available in white and is MICR, OCR and laser compatible.
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Text
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60 lb., 70 lb., 80 lb.
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Available in white and colors.
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Tag
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100 lb.
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Available in white and manila.
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Index
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90 lb., 110 lb.
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Available in white.
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For more details to help you select the right
paper for your project, see Materials
- Paper.
Continuous Multiple Part Mailers
Continuous multiple part mailers are generally
constructed of the same type of paper used for other continuous forms. See Continuous
Forms - Paper. They are most commonly made up of bond, ledger and carbonless
paper. They are constructed of all bond or a combination of bond and carbonless.
The paper stock is generally white in color. Listed below are some of the common
types of paper used for continuous multiple part mailers.
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Type
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Common Weights
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Options
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Bond
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12 lb.
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Generally used as one of the parts
of the internal form that is being sent in the mailer.
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Bond
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15 lb., 18 lb.,
20 lb.
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15 lb., 18 lb. and 20 lb. weights are
all used on various parts of the mailer. They are used for the fly
sheet, the front and back of the envelope, the individual parts of
the internal form and the return envelope.
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Bond
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24 lb.
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24 lb. bond is generally used on the
same parts as the 15 lb., 18 lb., and 20 lb., except it is not often
used as the fly sheet. When used as one of the top parts of the mailer
it could make imaging to the other parts more difficult.
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Ledger
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24 lb.
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Same as 24 lb. bond.
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CB - Coated Back
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15 lb.
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Used as the top of the envelope which
will transfer an image to the form inside, which would have to be
a CFB or a CF stock. It could also be one of the parts of the internal
form inside the envelope.
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CFB - Coated Front & Back
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14 lb.
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CFB would be used as one of the parts
of the internal form.
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CF - Coated Back
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15 lb.
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The last part of the internal form
would be CF if the form was carbonless. If the internal form was a
single part form and the top of the envelope was CB stock, CF would
be used. Also, if the mailer was only a two part and the top was CB
stock, CF would be used on the back part of the mailer.
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Self Contained
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14 lb.
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Self contained can be used to create
an image on the face of any part where traditional options are not
available. The image is created by impact so carbon or other image
transfer methods are not necessary. The disadvantages of self contained
is that it images upon impact, creating a potential for unwanted markings.
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For more details to help you select the right
paper for your project, see Materials
- Paper.
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Note: If it is important that
the reverse side of your mailer does not show through to the other
side or that the information on the part below does not show through,
be sure to select a paper that is thick enough or has the opacity
to prevent show through. Blockouts can also be used to assure confidentiality
of content.
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