Folding Printing Knowledge
Folding


Promotional Mailers

There are many different options available for folding a promotional mailer. They can have parallel folds and right angle folds. Parallel folds run parallel to each other. Right angle folds are folded perpendicular to the previous fold. Promotional mailers generally consist of parallel folds but right angle folds can be used in addition to the parallel folds.

A score may be added to the mailer in the location of the fold to help it fold in the proper location. A score is used when the location of the fold is critical, when using heavier weight stock or when folding against the grain of the paper. The proper time to use a score is usually determined by the manufacturer.

A perforation is used on a fold where a panel needs to be detached from the mailer, such as on a reply card.


When the mailer is folded, the panels that are folded to the inside must be slightly smaller than the outside panels so that they do not interfere with the other folds. The panels on either edge can be smaller than the other panels if it is necessary for the design of the mailer. If the panel is a business reply card, it must meet the size requirements for business reply mail. See Postal Regulations - Business Reply Mail.
 

Note: The finished folded mailer and any reply mail piece must meet the minimum weight requirements set up by the USPS.
For details, see Postal Regulations.

 


Back to Top

More Promotional Mailers - Construction >>

Additional search results for:
   Folding
knowledge
Folding
Folding
Folding
glossary
Zig-zag Folding
Folding
Search
Enter keywords to search
PrintingTips.Com Knowledge
Print Preparation
Print Products
Continuous Products
Direct Mail
Envelopes
Integrated and Affixed
Labels
Laser Sheets
Mailers
Continuous Mailers - Construction
Promotional Mailers - Construction
Folding
Copy Placement
Die Cuts
Inserts
Closure Types
Self Mailers - Construction
Size
Design Features
Paper
Types of Mailers
Ink
Perforations
Punching
Numbering
Packaging
Storage
Single Sheet Products
Unit Sets
RelatedContent
knowledge
glossary
Features of Interest
Featured Ad
Terms of Use |  Privacy Policy |  Site Map |  Index |  Contact Us
Reproduction in whole or in part without written permission is strictly prohibited.
© Copyright 2024 Tecstra Systems, All Rights Reserved, PrintingTips.Com

Folding - PrintingTips.com

Printing Tips Home Customer Service Knowledge Glossary Printing Tips Home