When setting margins, consider the following factors:
- Set the margins to the live copy area.
- Adjust for the left and right pages if your outside margin should
be wider than the gutter.
- Allow for the gripper margin (space at the edge of the sheet where
it is "gripped" and pulled through the press). The gripper
area is not printable and the size varies for different presses.
- If you are setting up a 3 panel brochure that folds, you need
to allow for overlap. For example, if you have and 8-1/2" x
11" sheet folding into 3 panels, the panels need to be 3-11/16",
3-11/16" and 3-5/8". The 3-5/8" panel would fold
inside the other panels.
Bleeds refer to printed colors that extend past the edge of a page.
To accommodate a bleed, the printer must print the bleed area larger
than the final trim size. The printed image extending beyond the bleed
area is then trimmed off so that the printed area extends to the edge
of the sheet. Bleeds require more paper and production time, thus,
printers charge extra for this service.
If spot colors are used in your project, specify the appropriate PMS
colors in your color palette or selection. Different programs name
PMS colors a little differently so, for example, if you create a document
with a PMS color in Illustrator and bring it into Quark, you could
end up with 2 different swatches for the same color, which would produce
two separate printing plates instead of the one plate that was intended
for the spot color.
The Pantone Matching System includes swatches for
hundreds of spot colors, process colors, fluorescent colors, and simulated
metallic colors. A Pantone Swatch book may include the same colors
printed on coated and uncoated papers which allows you to see the
change in the color from coated to uncoated stock. You can see which
palette of colors you have by bringing up the "Print" menu
and selecting "Separations." The colors will be listed in
- Remember to delete the colors you are not using from the color
- The color titled "Registration" is NOT a true color
or plate. It is seldom used, but it is available if an item such
as a crop mark is printed on all the plates.
- If you try to simulate a PMS color using process colors, the color
will be close, but not exact.
- To create a "Rich Black", create a new color swatch
and set the values to 40% cyan, 30% magenta, 30% yellow and 100%
A master page is a nonprinted page used to automatically
format the document pages that contain master items like headers,
footers, page numbers, repeating logos, and other elements. Using
master pages can minimize the time you spend keeping your design consistent
over many pages. If you need to reposition an item, it is only necessary
to reposition it once on the master page. You can set up a different
master page for each different type of page layout in the document,
such as right and left pages or pages with designs and images.
and Paragraph Styles
An easy way to maintain a consistent look and to
save time is to set up style sheets or character and paragraph styles,
depending on which software program you are using. It takes more time
to set the styles up, but overall it saves time because you can select
the set style for every page you create rather than having to format
each page individually. You can set the font, style, size, leading,
formatting, etc. for each type of text you are using.